Free Download Marketing Communications: A European PerspectiveBy Patrick De Pelsmacker

Free Download Marketing Communications: A European PerspectiveBy Patrick De Pelsmacker

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Marketing Communications: A European PerspectiveBy Patrick De Pelsmacker

Free Download Marketing Communications: A European PerspectiveBy Patrick De Pelsmacker

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Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign. The fifth edition of Marketing Communications: A European Perspective has been fully updated to include: * A brand new chapter examining ethical issues in marketing communications * Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more * Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies * The book is suitable for both undergraduate and postgraduate students of marketing communications

• Amazon Sales Rank: #2473021 in Books
• Published on: 2013-12-11
• Original language: English
• Dimensions: 10.50" h x 7.75" w x 1.00" l, .0 pounds
• Binding: Paperback
• 615 pages

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PDF Ebook The Stepford WivesBy Ira Levin

PDF Ebook The Stepford WivesBy Ira Levin

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The Stepford WivesBy Ira Levin

PDF Ebook The Stepford WivesBy Ira Levin

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All the beautiful people live in the idyllic village of Stepford, Connecticut, an affluent suburban Eden populated with successful, satisfied hubbys and their beautiful, dutiful wives. For Joanna Eberhart, a recent arrival with her husband and two children, it all seems too perfect to be true -- from the sweet, accommodating Welcome Wagon lady to all those cheerful, friendly faces in the supermarket checkout lines. But just beneath the town's flawless surface, something is sordid and wrong -- something abominable with roots in the local Men's Association. And it may already be too late for Joanna to save herself from being devoured by Stepford's hideous perfection.

• Sales Rank: #1580284 in Books
• Brand: HarperTorch
• Published on: 2004-05-25
• Released on: 2004-05-25
• Original language: English
• Number of items: 1
• Dimensions: 6.75" h x .52" w x 4.19" l,
• Binding: Mass Market Paperback
• 208 pages

Features

• Great product!

From Library Journal
Levin was a hot commodity in the 1960s and 1970s, cranking out horror potboilers like Rosemary's Baby, The Boys from Brazil, and this 1972 title, all of which share the common theme that people aren't always who or what they seem. This slim volume finds protagonist Joanna and husband Walter and kids leaving the wicked city for the bucolic town of Stepford. Despite its ideal facade, the sleepy little storybook town actually is more wicked. Joanna soon notices that her female neighbors are all body and no brains and seemingly exist only to do housework while their husbands gather nightly at a mysterious men's club. Even worse, it appears that the women who moved there just before her suddenly begin morphing into hausfraus built like swimsuit models-and she's next! It's hard to tell if this is a stab at the feminist movement or simply a male fantasy, but it's a fun read and will keep you turning the pages. Note also that a new feature film based on this story is in the works.
Copyright 2002 Reed Business Information, Inc.

Review
“[Ira Levin] is the Swiss watchmaker of the suspense novel.” (Stephen King)

“An efficient German motorcar of a book--masterful, ridiculously well crafted, and, like the ladies of Stepford themselves, flawless.” (Esquire)

“Chilling...Entertaining...Read it.” (Austin American-Statesman)

About the Author

Novelist and playwright Ira Levin (1929-2007) was a native New Yorker whose books include A Kiss Before Dying, Rosemary's Baby, This Perfect Day, The Stepford Wives, The Boys from Brazil, Sliver, and Son of Rosemary. His plays include No Time for Sergeants, Critic's Choice, and the longest-running thriller in Broadway history, Deathtrap. An alumnus of New York University, Levin also wrote the lyrics of the Barbra Streisand classic "He Touched Me," and was the recipient of three Edgar Allan Poe Awards from the Mystery Writers of America (including 2003's 'Grand Master'), as well as the Horror Writers Association's Bram Stoker Award for lifetime achievement.

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PDF Ebook Total Recall: Perfect Response Training for Puppies and Adult DogsBy Pippa Mattinson

PDF Ebook Total Recall: Perfect Response Training for Puppies and Adult DogsBy Pippa Mattinson

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Total Recall: Perfect Response Training for Puppies and Adult DogsBy Pippa Mattinson

PDF Ebook Total Recall: Perfect Response Training for Puppies and Adult DogsBy Pippa Mattinson

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Focuses on the single most important obedience command, how to build up a reliable recall successfully, using effective and positive training techniques

Offers insight into the mind of the dog and explains exactly why dogs behave the way they do

Training exercises are described in detail, with a helpful problem-solving section

• Amazon Sales Rank: #61515 in Books
• Brand: Pippa Mattinson
• Published on: 2012-12-01
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .63" w x 6.25" l, 1.24 pounds
• Binding: Paperback
• 248 pages

Features

• Used Book in Good Condition

Review 'I've no hesitation in recommending Total Recall to anyone setting out on training a puppy for the first time, or even the tenth time. It is a book that is likely both to change attitudes and lead to more sympathetic training, which is no bad thing.' Shooting Times; 'This book explains everything you need to know about the recall, from how and when to effectively reward your dog, to keeping yourself motivated to keep up the training, as well as a series of progressive exercises. Checklists are included at the end of each stage to help you assess whether you are ready to move on to the next. There are troubleshooting sections covering problems such as your dog returning to you but not coming close enough to be caught, and how to detect early warning signings that all is not well with your recall.' Rating 10/10 Your Dog; 'This is a detailed reference and guide to canine behaviour and dog training... with the inclusion of a helpful problem-solving section, nothing is left to chance.' Fieldsports; 'The book's strength lies in clear, engaging writing and, in particular, in its structured exercises designed to build a recall from scratch'. Dogs Today

About the Author Pippa Mattinson is the founder of the UK's national gundog graded training scheme, and a director of the Gundog Trust. She has a degree in zoology and a special interest in canine behavior. Pippa has over 30 years' experience training dogs and is the author of the Gundog Club's popular graded training books.

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Total Recall: Perfect Response Training for Puppies and Adult DogsBy Pippa Mattinson PDF

Total Recall: Perfect Response Training for Puppies and Adult DogsBy Pippa Mattinson PDF

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